‘We are all animals’

 

There was no ‘joking’ around for Joker star, Joaquin Phoenix, when he was asked to feature in PETA’s newest anti-speciesism campaign. Indeed, animal-cruelty is no joking matter.

 

Joaquin Phoenix We Are All Animals Ad

(Source: peta.org)

 

PETA has scheduled the new campaign to launch at roughly the same time as the greatly-awaited film, Joker, which is due to hit cinemas early next month.

 

The timing of the two, tied with Phoenix’s popularity, should help to bring even greater attention to PETA’s campaign.

 

“We are all animals,” reads the campaign poster with the message “End Speciesism. Live vegan.”

 

The billboard shows Phoenix with a chicken, whose eye is positioned precisely over his so that both human and chicken eyes appear aligned.

 

‘We’re all the same’

 

Phoenix comments: “When we look at the world through another animal’s eyes, we see that inside we’re all the same – and that we all deserve to live free from suffering,”

 

The poster will be positioned on a Times Square billboard in New York City in the US, where thousands of people pass through each day.

 

PETA said in a statement: “PETA’s making sure our message of equality and empathy stands out in a big way – and we figured, what’s bigger than Times Square?”

 

“Joaquin’s stunning campaign will be getting prime placement on its very own billboard in one of the world’s most visited tourist attractions, urging more than 300,000 visitors who pass through the square every day to consider the ‘end speciesism’ message.”

 

‘The worst thing I’ve ever seen’

 

Long-time vegan Phoenix has partnered with animal rights charity PETA in numerous campaigns over the years.

 

He has helped in attempts to expose the cruelty of the wool industry, the fishing trade, and China’s horrendous dog leather economy, which he called “the worst thing I’ve ever seen.”

 

The actor was raised in a vegetarian family, but at age three, he went vegan. He has been repeatedly commended for using his name and celebrity status to support and garner awareness for animal rights issues.

 

 

The post Joaquin Phoenix appears on striking anti-speciesism billboard appeared first on Vegan Life Magazine.

Join the Conversation

78 Comments

  1. Reply
  2. Reply
  3. Reply
  4. Reply
  5. Reply
  6. Reply
  7. Reply
  8. Pingback: 3veterans
  9. Reply
  10. Reply
  11. Reply
  12. Reply
  13. Reply
  14. Reply
  15. Reply
  16. Reply
  17. Reply
  18. Reply
  19. Reply
  20. Reply
  21. Reply
  22. Reply
  23. Reply
  24. Reply
  25. Reply
  26. Reply
  27. Reply
  28. Reply
  29. Reply
  30. Reply
  31. Reply
  32. Reply
  33. Reply
  34. Reply
  35. Reply
  36. Reply
  37. Reply
  38. Reply
  39. Reply
  40. Reply
  41. Reply
  42. Reply
  43. Reply
  44. Reply
  45. Reply
  46. Reply
  47. Reply
  48. Reply
  49. Reply
  50. Reply
  51. Reply
  52. Reply
  53. Reply
  54. Reply
  55. Reply
  56. Reply
  57. Reply
  58. Reply
  59. Reply
  60. Reply
  61. Reply
  62. Reply
  63. Reply
  64. Reply
  65. Reply
  66. Reply
  67. Reply
  68. Reply
  69. Reply
  70. Reply
  71. Reply
  72. Reply
  73. Reply
  74. Reply
  75. Reply
  76. Reply
  77. Reply
  78. Reply
Leave a comment

Your email address will not be published.